Chinese Wedding Dresses

At most Chinese weddings, the bride wears a qipao. At many Chinese weddings, the bride wears more than one Chinese wedding dress. Most brides opt for three dresses -- one red qipao, one white, Western-style wedding gown, and a third ball gown. The bride will begin the wedding banquet with one dress of these dresses. After three courses are served, the bride usually changes into her second Chinese wedding dress. After the sixth course, the bride will change once again into her third Chinese wedding dress. Some brides may opt for a fourth Chinese wedding dress to be worn as when greeting guests as they leave the wedding party. The groom typically wears one or two suits. While some grooms may opt for a traditional Zhongshan suit  or Mao suit, it is more likely to see older guests wearing a Mao suit. Instead, most grooms wear tuxedos or Western-style business suits. In addition to the Chinese wedding dresses worn on the wedding day, the bride and groom may either wear the same dresses for their Chinese wedding photos or wear a completely different set of clothing. Wedding guests usually wear bright colors especially red which symbolizes luck and wealth in Chinese culture. Guests should avoid white, which is reserved for the bride, and black, which is considered a somber color. More About Chinese Weddings How to Plan a Traditional Chinese WeddingAll About Chinese EngagementsWhat to Know About Chinese Wedding GiftsChinese Wedding Rituals

Analysis Of Graduation By Maya Angelou - 960 Words

Essay on â€Å"Graduation† by Maya Angelou Racial segregation was very dominant in the United States in the mid nineteen hundreds. This is the time that Maya Angelou was graduating from the eighth grade in Stamps Arkansas. The theme of racial segregation is well shown by the how different the schools of the African-Americans was compared to that of whites in the essay â€Å"Graduation† by Maya Angelou. In the essay the Angelou points out that Lafayette County Training School didn’t have a lawn, hedges, tennis court, climbing ivy as well as a fence the thing the white high school had. In every stage of life, graduation marks the advancement to the next different phase of life and is usually acknowledged by some ceremonies relating to the growth†¦show more content†¦By comparing the black and white schools, it is seen that the white schools show that white education was luxurious and the system of the government was unjust to everyone. The author points out that black children continued to the colleges th at trained them to be carpenters, farmers, handymen, masons, maids, cooks, and baby nurses which was not the case for the graduating white children. A literary element of tone has been widely employed by the author to pass her message across as well as describe her experiences of the graduation ceremony in the mid nineteen hundreds. The tone is shifted twice in the essay to describe the moods in every part of the essay. It has also been used to describe how people in the graduation reacted to the different events during the graduation ceremony in Stamps. Angelou starts the essay with a very happy and excited tone shown by the sheer anticipation of the graduation ceremony by everyone in the black community. She writes that The children in Stamps trembled visibly with anticipation. Some adults were excited too, but to be certain, the whole young population had come down with graduation epidemic† (124). This implies that Angelou and her classmates were very thrilled that they were finally graduating and were anxious to exploit what other possibilities life would bring to them. The excitement and happy mood that was onShow MoreRelatedAnalysis Of Graduation By Maya Angelou766 Words   |  4 Pagesthat teaches you a lesson for us in order to win the journey of our life. In the essay, Graduation, Maya Angelou states about the unfair treatment of whites against the African Americans during the graduation. There are situations in life where we feel discriminated but no matter what we have to gain the strength to prosper. In this article, Angelou talks about her eight-grade graduation experience. Angelou mainly focused about the unfair treatment of African Americans during that time becauseRead MoreAnalysis Of Graduation Day By Maya Angelou728 Words   |  3 PagesAre encouraging words the uniting force when fighting injustice? In â€Å"Graduation Day,† Maya Angelou addresses how encouraging words affected the injustice she faced as a child. Angelou informs her audience about the influence encouraging words had on her and the people in her community. These uplifting words united her community in a time of overwhelming bias. Encouraging words unite oppressed people to fight injustice. Spiritual words unite communities to fight injustice and practice in good worksRead MoreThe Rhetorical Analysis Of Mary Crow Dog And Graduation By Maya Angelou1640 Words   |  7 Pageswriting to be effective or not. Mary Crow Dog and Maya Angelou are both effective rhetors because their rhetorical situations work together to make their essays compelling. â€Å"Civilize Them with a Stick† by Mary Crow Dog and â€Å"Graduation† by Maya Angelou each introduce effective rhetorical situations as they establish their individual identity through their educational experiences. â€Å"Civilize Them with a Stick† by Mary Crow Dog and â€Å"Graduation† by Maya Angelou are each experts of autobiographies writtenRead MoreRhetorical Analysis Of Maya Angelou s I Know Why The Caged Bird Sings 1036 Words   |  5 PagesFily Thiam English 002 Mrs. Vilato 9 April 2015 Rhetorical Analysis on â€Å"Graduation† by Maya Angelou In Graduation, a chapter in her autobiography â€Å"I Know Why the Caged Bird Sings†, Maya Angelou talks vividly about her middle school graduation in the segregated South. Graduation is an important milestone in most people’s life, as they get a degree and move on to their next level, something better and more important, with the hope that they can use their new knowledge to achieve their life goals andRead MoreI Know Why The Caged Bird Sings1482 Words   |  6 Pages Maya Angelou tells of her life experiences and struggles in her book â€Å"I Know Why the Caged Bird Sings† that gives us insight about Maya’s life as a young black girl growing up in a time of racism. The novel discusses various forms of oppression that she had to face as well cope with them. Robert A. Gross wrote an analysis for Newsweek about the book and claimed that Angelou’s book is not only an interesting story of her own experience, but also a portrayal of a Southe rn black communityRead MoreUxt Task 1945 Words   |  4 PagesRunning head: Analysis of â€Å"Still I Rise† 1 Analysis of â€Å"Still I Rise† When reading, â€Å"Still I Rise†, by Maya Angelou, I immediately get a sense of perseverance and pride. The author seems to be addressing her adversaries directly through her words. I love the imagery used in this poem. I can almost see the dust rising and can feel the swelling of the black ocean that the author mentions. â€Å"Cause I walk like I got oil wells pumping in my living room†(Angelou, 1978), and, â€Å"Laugh like I’veRead MoreMaya Angelou Response Essay717 Words   |  3 Pageshistory since colonial times. In her essay â€Å"Graduation,† Maya Angelou recollects the experience of her eighth grade graduation in the 1930s to examine the personal growth of humans caught in the adversity of racial discrimination. Through narrative structure, selection of detail, and use of imagery, Angelou encourages young blacks to follow their ambitions with pride, despite what the â€Å"white man† thinks of them. Through her narrative structure, Angelou aspires for young black students to maintainRead MoreMaya Angelou: A Model Woman Through Influential Literature Essay1708 Words   |  7 Pagesinfluence on society itself. Maya Angelou is a great example of the model woman. She has beaten the odds and has become one of the most well known African American women of today. She is an author, poet, historian, songwriter, playwright, dancer, stage and screen producer, director, performer, singer, and civil rights activist. Her most influential work comes from her extraordinary books and poems. Her literature has influenced the young and old with their contents. Maya Angelous literary significanceRead MoreMaya Angelou : An Influential Voices Of Modern Society Essay1386 Words   |  6 PagesMaya Angelou, born Marguerite Ann Johnson on the 4th of April 1928, was born in St. Louis, Missouri and grew up in Stamps, Arkansas. Maya Angelou is regarded as one of the most noteworthy, influential voices of modern society with over 50 doctorate degrees. She became a distinguished poet, educator, producer, actress, historian, filmmaker, memoirist, and civil rights activist throughout her life. In the 1930’s and 1940’s, Stamps, Arkansas was the embodiment of brutality and racial discriminationRead MoreI Know Why the Caged Bird Sings - Maya Angelou6502 Words   |  27 PagesAnalysis: Chapters 1–5 The lines from the poem Maya cannot finish, â€Å"What are you looking at me for? I didn’t come to stay . . .† capture two of the most significant issues she struggles with in her childhood and young adulthood: feeling ugly and awkward and never feeling attached to one place. First, Maya imagines that though people judge her unfairly by her awkward looks, they will be surprised one day when her true self emerges. At the time, she hopes that she will emerge as if in a fairy-tale

Effects of Music on Counsumer Behavior Free Essays

string(178) " and three types of involvement \(low involvement, cognitive involvement, affective involvement\) on the formation of attitudes towards a brand in the context of TV commercials\." The idea of using music as a way of advertising goes all the way back to colonial times when street vendors hawked their good to the tune of a melodic chant. Of course we also know that music has been used often as a way of fixing a product in our mind. A memorable tune that â€Å"sticks in your mind† is the marketer’s dream. We will write a custom essay sample on Effects of Music on Counsumer Behavior or any similar topic only for you Order Now Music that is written for a company or industry often benefits the entire industry. One of the first industry wide musical plugs (no pun intended) was for the tobacco industry through songs such as the 1836 song Think ; Smoke Tobacco, by John Ashton and Pipe de Tabac by John Hewitt. Lyrics also play an important part in the use of music as advertising. Just as a catchy tune could attack your senses, a good â€Å"jingle† or cute lyrics could become a part of society for quite some time. The power of this form of advertising is just formidable. Consumer researchers have found emotional response to advertisement, by consumers. Background music is one of the major component influencing audience responses to certain products that they buy. Popular music in television commercials is nothing new. In fact, television advertising right from its very beginning in the early 1950s has relied heavily on music to get people’s attention, set a mood, creates the right brand image and sells the advertiser’s product. The reason why is simple it works. Music plays an important role on individuals belonging to various cultural backgrounds. Music can relax us, excite us, make us want to get up and dance or simply involve ourselves by listening. That’s what makes it such a powerful tool in advertising. Very often, more recognizable songs are used as background usic to set a mood or to help establish an image for the product. Early television commercials in the 1950s featured well known classical masterpieces as background music, to attract consumers towards their product. Advertisers later on expanded themselves into jazz and rhythm and blues. Soon TV commercials were featuring songs like Duke Ellington’s â€Å"Satin Doll† and Gershwin’s â€Å"Rhap sody in Blue† as background music to help sell a variety of different products. Music plays the following role Entertainment: Music contributes to the effectiveness of an advertisement by making it more attractive. A good ad always tries to engage the attention of an audience, and makes it entertaining for them. To an extent all music broadcasted on commercial ads as well as radio serves as a loss leader. Any music can potentially act in this role of entertainment. Moreover, the music need not necessarily be evident of any special attraction with a particular product or service in order to play an effective and useful function. Structure/Continuity: Music can be used in various structural roles. As a structural role, music helps in tying jointly a sequence of visual images and series of dramatic episodes, narrative voice-overs, and a list of product appeals. This is the function of continuity. Memory ability: Music should be such in advertisements that it increases the Memorability of the product’s name. Consumers are known to favor products which give some degree of recognition or familiarity, even if it is merely the product’s name. Thus, the association of music with the identity of a certain product may greatly aid in product recall. Lyrical Language: A fourth technique of musical enhancement is the use of lyrical language. Vocal music permits the conveyance of a verbal message in a non spoken way. Language utterances can sound much less naive or self-indulgent when couched within a musical phrase rather than simply spoken. An individual can respectably sing things which would sound utterly trite if said. Targeting: Once an appropriate medium is chosen, second considerations are targeting the consumer, thereby engaging or charm those viewers who constitute the target demographic group. Music has long been identified with various social and demographic groups. Musical style therefore assists in targeting a specific market. The style may function as a socioeconomic identifier or may act as a device for addressing a specific group of audience. Authority Establishment: Music enhances to the credibility of the product in this way that establishes its authority. A simple way of establishing authority is through expert testimony. Authority may also be fostered through testimonials of non-technical authorities . Thus to an extent to succeed in advertising an audience, should also be kept in mind , advertising done must also have genuity in it. Music affects shopper time perception: Several studies indicate that music can effectively reduce anxiety, increase positive mood ratings, alleviate depression, and decrease frustration. Music has also been seen to influence consumer’s time perception. Standing in queues listening to the right kind of music makes the waiting experience more pleasant and entertaining hence reducing the perception of time in store. Music helps in making impulsive purchases: Music helps consumers associate some feelings or emotions such as joy, love, fear, hope, sexuality, fantasy and helps in developing a mood for shopping. Music also helps in creating an impulsive environment that can be extremely beneficial to the consumers in selecting a particular product. Increase brand loyalty: Music helps in enhancing brand loyalty in a way that it integrates the meaning of a message of the particular brand thus creating brand loyalty amongst the customers. Music is a positive addition to the consumer environment: Music plays an important role by creating a positive environment, under which all consumers are influenced by music. Example: When an individual enter the shop of K;N’s the jingle of the brand keeps on playing thus creating a positive effect on the consumer . Music has also been used to induce either a pleasant or unpleasant affective state and examine its Interaction with the affective tone of an advertisement (Gorn, Pham, ; Sin 2001). Both arousal, pleasure can be manipulated with music. Music and Congruence: Park and Young (1986) examined the effect of music (present, absent) and three types of involvement (low involvement, cognitive involvement, affective involvement) on the formation of attitudes towards a brand in the context of TV commercials. You read "Effects of Music on Counsumer Behavior" in category "Papers" Music increased the brand attitude for subjects In the low involvement condition but had a distracting effect for those in the cognitive involvement condition. Its effect for those in the affective involvement condition was not clear. They argue that music acted as a peripheral persuasion cue. When the music was attention grabbing it pulled listener’s attention away from the message and negatively influenced recall. The no music ads performed as well or better than the musical ads in terms of recall and recognition. Thus the relationship between the fit of the mood, induced music (happy/sad) developed the purchase decision for the customer. USES OF DIFFERENT KINDS OF MUSIC Fast or slow music in a retail environment Research found out that people move steadily when slow rhythm music is played. Study was conducted in two supermarkets found a huge increase in sales when slow rhythm music was played: â€Å"In that study the gross sales increased from $12,112 for the fast rhythm music to $16,740 for the slow rhythm music. This is an increase of 38%. In addition to it â€Å"Customers moved slowly when soft music was played, taking 128 seconds, and faster when fast music was played, taking 109 seconds. † Same results have been observed in restaurants: customers tend to persist when the music is slow and soft. Where you don’t want people to linger, you could be better off playing loud, fast tempo music especially if you run a fast-moving restaurant. But, retail environments often want the ir clients to stay for longer time in their stores, so softer music is more appropriate. A study discovered that customer spent almost 23% more money in a restaurant when softer music was being played. Interestingly, increase in spending came on the drinks bill (which grew by almost 51% on avg), which are the most profitable items in most restaurants. ? Loud or soft Usually, people spend much less time in the environment where louder music is played One article wrote: â€Å"A person is likely to stay in a restaurant playing soft music 20% longer than if the music is loud, with a slight increase in the amount of money spent on food and drinks. For grocery stores, it was found that the volume made no difference on how much money was spent. Another study by Caldwell and Hibbert (2002) found that when slow music was played, patrons stayed for 20% longer but also spent more on food and drink – in fact, up to 50% more. In other words, to keep your customers, keep it soft and slow. And likewise, if you want quick turnover, speed things up and keep it loud. † In bars, where music is very loud and fast that it hinders conversation, people drink more and drink faster. An academic study found: â€Å"Environmental music was associated with an increase in alcohol consumption. †¦ Forty male beer drinkers were observed in a bar. †¦ The results show that high level volume led to increased alcohol consumption and reduced the average amount of time spent by the patrons to drink their glass. † Use of hit songs and unknown songs In business and retail environments, popular music tends to be too distracting, taking people away from the task at hand, and makes them focus on the music. You want the music to â€Å"MELT† in the environment, giving a feeling of calm or energy, but not grabbing the attention of the people. â€Å"Popular or hit† music is too catchy, and causes lower purchasing in retail environments and decreased productivity in offices. The usic that should be played has to be good and very close enough to hit music that people enjoy it, but it must not be too catchy. Classical or chill outs In a study it has been found out that â€Å"Classical music† increases the amount of money people are willing to spend. Normally, people will buy more expensive goods when classical music is being played. MUSIC AND MARKETERS Marketers uses music to reach at own goal in making advertising. Marketers doing in following way: Music Exists In A Context Music does not work alone. It exists within an advertisement with complex visual, verbal, and other nonverbal stimuli. How all of these are perceived depends on the complex interaction of internal (biological) and external (social, cultural influences) factors which also affect when and how musical taste is developed. Music is primarily a cultural and social phenomenon and reflects the values and attitudes of a subculture. Sociological forces affect images and preferences about products that are desirable, and music, if it fits with those images, may enhance the following variables: 1) persuasion through prior learning and verbal association, 2) recall, 3) overall ad effectiveness, Preference for the product and 5) facilitation of mental images. The following-discussion will elaborate further on the topic of music as a facilitator of mental images, and its role in advertising, education, communication, psychology, and marketing. The Importance of The Role Assigned To Music In An Ad It seems that the salience of music in an ad will depend on whether the ad is primarily affective or cognitive based (Park and Young, 1986; and Holbrook and Hirschman, 1982), who the target market is, and how well the message communication goal (meaning) of the ad will fit with the music. Consequently, we suggest a tentative hierarchy of musical presence model, to define the role assigned to music in communicating the advertising message. Basically, the degree to which music is assigned a dominant role is revealed by the degree to which it will be in the foreground, be distinctive, will be noticed, and will be more likely to be part of an affect-based ad. The degree to which music is assigned a less dominant role is the degree to which it will recede into the background, be less distinctive, be less attention-getting, and the ad will be less likely to be affect-based. This model is based on observation of about 60 advertisements on day-time T. V. , and is presented here as way of summarizing the role music plays going from a most dominant and distinctive to a barely noticeable presence, to no presence. Since many ads have a combination of cognitive and affective components, with degrees of emphasis on one or the other, the role of music will tend to follow this degree of emphasis in the advertisement. That is, all things being equal, the more salient the role music has in the ad, the more affect-based the ad is likely to be, and We less salient role music has, the more cognitive-based the ad will be. The hierarchy of musical presence model is suggested as follows, going from most to least salient: A. in ads where music primarily carries the entire message and meaning, music will be used in the following ways: 1. When music with lyrics carries the ad’s verbal message and meaning, it has been assigned a dominant role in also providing an atmosphere, creating an image, setting a mood, and influencing affect throughout the ad. The ad will be primarily affective-based, appealing to feelings. In this case, music will always be in the foreground, with very little voice-over, if any. Sometimes music composed especially for the purpose of the ad, or a fairly well-known song for example, such as â€Å"April in Paris† (for rich French roast coffee by Maxwell House), can be used primarily to carry the message of the ad. The use of â€Å"April in Paris† reflects the age of the target market, desire for foreign travel, and its taste in style of music; 2. When the lyrics of the song do not carry the ad’s message directly (the words are about things other than the product and do not contribute to the atmosphere or mood), but the music is in the foreground throughout the ad, and is the primary form of communication; 3. hen instrumental or electronic music (without lyrics) is in the foreground, there is almost no voice-over, and the verbal message is brief and in written form, music has also been assigned a dominant role and will provide the above-mentioned attributes; B. in ads where the message is carried primarily by a voice-over, music is used in t he following ways: 1. Music is in the background, very quiet, generally not distinctive, resembles â€Å"elevator music,† and the voice-over continues throughout the ad; 2. The music background lasts for the duration of one or two short verbal phrases, usually at the end of the ad. It is used to emphasize a phrase as in a key brand attribute, or logo; 3. No music. Although most commercials use music, some research has indicated that music may distract from message processing, and other research supports the facilitating effect of music. While musical characteristics or elements do shape overall musical meaning, a musical selection can distract or enhance message processing, if placed in an inappropriate advertising context, where the ad’s intended meaning and the music are not a good. While music may enhance processing in one setting, it may distract in another. Its impact largely depends on how well it fits with the advertisement’s meaning, and the audience’s level and type of ad involvement. In trying to determine what musical selection fits with what advertisement, a clear communication goal of the ad is required (cognitive, affective), along with knowledge of the intended target market’s musical taste, preferences, and if possible, the meanings and feelings associated with particular musical selections. Finally, it is useful to possess an understanding of the musical characteristics or elements of the designated musical selection, as these often affect the above variables. From the musical presence hierarchy model, we note through preliminary observation that the more salient music is in an ad, the more affect-based the ad is. In general, advertising practitioners have used music which was familiar with their target market, and which fit with the ad’s meaning. Note that under conditions of high cognitive involvement, music is seldom used, and when used, seldom effective. How, When, Why Music Works In Imagery Production A number of studies find that music is considered as a valid facilitator of mental images. Music also has been used as a stimulus to evoke images in educational and therapeutic settings. Music used simultaneously with words and sounds was found to increase image production. Farnsworth (1976) reports that music evokes very little universally similar mental imagery beyond what appears in all cultures, such as the use of soft melodies for mothers’ lullabies. He also states that in western culture most people of the same subculture have similar imagery stimulated when presented with a descriptive narrative with specific imagery using concrete words. These words used to accompany music make for powerful, learned associations, so that when we hear the â€Å"Star Spangled Banner,† we hear the words that go with it and we all tend to have similar visual imagery. Since the same music may not evoke uniform imagery among listeners, there is uncertainty regarding whether or not high and low imagery music can be 1) agreed upon, and 2) distinguished by the type of music represented. Although the designative meaning of music is made up of individual images, thoughts, and memories associated with a particular musical piece (Meyer, 1956), and is therefore frequently individualistic, musicians have often written programmatic music with titles which encourage similar imagery. For example, Mussorgsky used pizzicato strings to represent what he labeled â€Å"chicken clucking† in his â€Å"Pictures at an Exhibition. † Advertisers of course supply â€Å"labels† with verbal statements about the product (emphasized by music) and/or lyrics of jingles. It appears that prior learning and verbal associations, when paired repeatedly with certain pieces of music, are likely to evoke more nearly uniform mental imagery among listeners. In a marketing and advertising context, imagery impacts consumers’ knowledge in many important ways. Imagery systems contribute to a definition of product imagery and affect how a brand â€Å"communicates† with the consumer. Imagery is a process through which sensory information is stored in working memory. Since memory imagery involves sensory and concrete representations of ideas, feelings, and memories, it can allow a visual reconstruction of an event in one’s mind which has been experienced before and stored in memory. Among the variables that can produce imagery-in an advertisement are words, imagery instructions, and music. Stewart, Farmer, and Stannard (forthcoming) note that in those situations where image advertising uses music, the use of a musical cue provides the opportunity to elicit images, beliefs, and associations. Their forthcoming study’s results indicate that music with lyrics is statistically significant in eliciting more image types of responses referring to people, actions, or setting than verbal cues. Findings in this study suggest that the musical cue is a more sensitive measure of memory than verbal product and brand cues. Another example where imagery plays a part in the degree of fit between the music and the meaning of the advertisement is in the romantic, nostalgic song â€Å"I’ll Be Seeing You. Used as background for a FTD florist ad, this song may prove effective. However, if paired with the packing up of a seasonal, everyday item like a portable fan, the effect will be somewhat comical. The organization of musical elements remain the same in the song, but the context surrounding the music has changed from a romantic, nostalgic setting (a good fit in terms of imagery) to a more mundane one. Therefore imagery of the product and the ad can be affected by the f t betw een musical meaning and the meaning of the ad. Music Also Affects Important Mood States. When a person enters in a restaurant, supermarket, or malls for shopping, Customers when enter in shopping malls, restaurant, or supermarkets their walking pace is fast and no product catch their eye they follow their mind set. They usually do not have in good mood due to huge traffic and unpleasant noise. Music not only slow down their pace but make their mood positive which ultimately increase the sales. Music not only enhances recall for a product or an ad through an evoked image, but it may evoke a mood, feelings, emotions, and behaviors. Consumer behavior theorists have conceptualized how consumers’ attitudes, affective states, and behaviors have been impacted by moods under central and peripheral processing, as well as affect -and behavior conditioning. Variables Affecting Mood Moods can be affected by many different variables. Gardner (1985) discusses studies of independent variables found to induce mood states, such as weather and temperature variation, positive test feedback, finding a dime in a phone booth, winning a computer game, receiving a free gift, getting cookies, and receiving good news and bad news. Participation in activities such as smiling or frowning, reading stories, and recalling or imagining emotional experiences may also induce mood changes. In view of the fact that music is a common element in commercials, and one which has a long history of mood inducement in a variety of contexts, the next section will focus on how music has been used as an independent variable to affect moods, as well as other dependent variables of interest to marketers. For brevity, this section will highlight key studies. Details on these and other studies are in Alpert and Alpert (1990) and Bruner (forthcoming). Gorn (1982) suggests that peripheral influences such as background music used in commercials may become associated with the advertised product (in memory, even if not consciously), and influence product choice through classical conditioning. Mere exposure did not lead to liking, which apparently depended on whether the target product, a pen, was presented with liked vs. disliked music. The second experiment by Gorn (1982) provided support for his hypothesis that when subjects were not in a decision-making mode; the commercial’s impact appeared to be more influential in its appeal when presented with musical background as opposed to product information. He concluded that through classical conditioning, the product becomes associated with the positive feelings of liked music. ? Commercial Business Uses of Music in Advertising Business uses of music in advertising date back to the earliest days of broadcast media. In the 1920s and 1930s, marketers like Procter and Gamble pioneered the concept of linking brand names to distinctive musical and dramatic themes. The approach was used not only in radio ads, but also in programming that the companies developed and controlled. It was later adapted to television commercials and to the enormously popular soap operas of the 1950s. Now music is used in advertising in key formats as a useful tool to sell products. Radio Two characteristics of radio give music a particularly important role. First, the medium is entirely dependent on engaging, creative audio. Second, because most listeners tune into the radio while driving or performing other activities, music helps to focus the consumer’s attention on the product. Jingles, which are original tunes composed specifically to support a certain brand, are widespread in radio advertising. They are effective in enhancing recall of the brand name and key selling points. Television and Multimedia Producers of television commercials and other forms of multimedia advertising frequently purchase licensing rights to popular music. They also hire composers and lyricists to create original music. In these media, it is important for music to complement, not compete with, the visual elements of an ad. However, songs and background tunes can be more memorable than pictures and words in establishing a mood or bringing a brand image to life. Branded Entertainment or Product Placement: Rapidly growing in popularity, this is the newest way of integrating music with a business strategy. An original entertainment product, like a music video, is created by marketers to showcase their brand. The idea is to build consumers’ sense of connection to a brand by engaging them with music. Coke Studio a big Success for Coke: Music is helping Coke against its competitor Pepsi in the cola war in Pakistan. By sponsoring â€Å"Coke Studio, Coke has gained major market share at Pepsi’s expense, according to a report in the Wall Street Journal. Coke now claims 35% of market share in Pakistan; Pepsi’s market share is now down to 65% from a high of 80% in 1990s which was achieved mainly through sponsorship of cricket in Pakistan. Coke Studio, sponsored by Coca Cola Pakistan, is a one-hour show that features musicians playing a distinct blend of fusion music that mixes traditional and modern styles. Helped by the media boom in Pakistan, the show has had dramatic success since it was launched three years ago. Effects of Music on Shoppers and Restaurant Patrons: According to a research people who heard music while shopping or eating at a restaurant or mall is influenced by the music and it affects what they buy and what they spend. Loudness, pace, rhythm of music effects on how long consumer spends their time in malls and restaurants, how much they purchase and how they view brands or products positively or negatively. Another research shows that departmental stores which play, top 20 music on the music chart, shoppers over 25 of those departmental stores believe that they have spent more time there and purchased more. On the other hand, departmental stores which play soft instrumental music, shoppers under 25 believe that they have spent more time shopping than they have. Therefore, these findings indicate that less preferred or unfamiliar music slows down the perceived time of the shoppers. (Yalch Spangenberg, 1990). REFERENCES http://www. queenslandnewsagents. com. au/assets/images/MusicConsumerBehaviour. pdf www. musiccog. ohio-state. edu http://en. wikipedia. org/wiki/Songs_in_advertising http://www. acrwebsite. org/search/view-conference-proceedings. aspx? Id=7166 suit101. com southasiainvestor. com riazhaq. com pakistanlink. org How to cite Effects of Music on Counsumer Behavior, Papers

Breach of Covenant That Was Present †Free Samples for Students

Question: You have been asked to advise Computers Pty Ltd as to whether any legal action can be commenced against Systems Pty Ltd to prevent them from soliciting its customers? Answer: Introducation In the present case, the facts given in this question revealed the presence of the issue if Computers Pty Ltd can successfully sue Systems Pty Ltd for the breach of covenant that was present in the employment contract of Chu with Computers Pty Ltd. This issue has arisen as a result of the fact that after his retirement, a company, Systems Pty Ltd was incorporated by Chu's wife. This company has been taking on Business Law from the clients of Computers Pty Ltd. in NSW while restrictive covenant present in the employment contract of Chu provides that he cannot join any business that competes with the company for 2 years in NSW. Therefore, it needs to be seen in this case if Computers Pty Ltd can take action against Systems Pty Ltd for the breach of this covenant. 1.It appears that in the present case, as soon as Chu took retirement from the company, he had decided to start a business that was going to compete with Computers Pty Ltd. However, in order to fulfill this objective, a company under the name of Systems Pty Ltd had been formed by Chu's wife. She is the sole director of the company and also holds all the issues the capital in the company. This company is taking the business of Computers in New South Wales. The legal principle was provided in Salomon v Salomon according to which it was affirmed that after it's incorporated, generally companies considered as a separate legal entity that is distinct from its shareholders. In this way, the principle of separate legal identity of the corporation has been followed in Anglo Australian companies law for more than 100 years. Therefore, when a company acts, it acts on its own and not simply as alias for the persons controlling the company (Clarke and Clarke, 2016). In the same way, the shareholders of the corporations cannot be held labor regarding the debts of the corporation beyond the initial capital investment. Similarly, they do not have any proprietary interest in the assets of the company. In Jones v Lipman (1962), the defendant had entered into a contract for selling his land. However, later on he changed his mind. Therefore, the defendant found the company and he was the owner/director of this company. The land was transferred to this corporation and the defendant declined to perform the transaction. As a result, the relief was sought by the plaintiff. In this case, the court stated that the remedy of specific performance can be granted against the contracting vendor, because it was in his authority to force the other person to convey the property in question. Therefore, specific performance was ordered against the director and the company. The court held that the company cannot escape or divest itself from the knowledge that has been gained by it through the director. The court stated that the company was a creature of the controlling director or a device or a mask that the director holds before his face for the purpose of avoiding recognition by equity. However, there are certain circumstances where the court may arrive at the conclusion that the corporate veil needs to be pierced in a particular case. Therefore, while basic principle provides that under the corporations law, a company is treated by the law as having its own separate legal identity. And as a result, it is considered to be distinct from its members. But as time passed by, the courts have come up with several exceptions to the application of this general rule. As a result, now under some circumstances, it is available to the court to set aside the fact that the company enjoys a separate personality and concludes that the members of the company can be held responsible for its actions. When such a decision is made by the court, it is said that the court had decided to lift the corporate veil (Khoury and Yamouni, 2010). The facts of Gilford Motor Company Ltd v Horne (1933) are somewhat similar to the problem given in the present case. In this case, Mr. Horne was working as the managing director of the Gilford Motor Company. After he left the company, he decided to incorporated his own company. Therefore, after the entire production of his company, he started to solicit the clients of Gilford Motor Co. on the other hand, there was a non-competition covenant present in his employment contract. Therefore, the issue was if the actions of Mr. Horne's company can be considered as a breach of the non-competition covenant present in his employment contract. However, the court decided that this amounted to the breach of covenant and granting an injunction against Mr. Horne and his company. In support of its decision, the court stated that the company incorporated by Horne was merely a cloak that had been used by Horne for the purpose of breaching the non-competition covenant. A somewhat similar decision has also been given by the court in Jones v Lipman (1962). Therefore in Gilford Motor Co v Horne, the defendant was the ex-MD of the plaintiff. However, there was a restrictive covenant present in his employment contract. In view of this clause present in the employment contract, he was refrained from joining a business in competition with his former employer. Therefore in order to avoid this covenant, the defendant formed a company and he tried to transact his business through this company. Therefore, at the first instance, the court held that this company has been formed for the purpose of allowing the business to be carried on under the control of the defendant but without injuring the liability for the breach of the covenant. That was present in his employment contract. In this way, the court noted, the reality that this company was being used by the defendant as a channel through which he was performing his business in breach of the covenant. In such a case, it can be said that the company has been formed only as a cloak or sham due to the reason that in reality the business was being carried on by Chu. Due to the reason that the restrictive covenant prevented Chu from competing with the business of Computers Pty Ltd. whether as principal or, while acting as an agent for another party, it was not relevant if the business belonged to him or the belonged to his wife, provided that the business was being carried on by Chu. The only significance of the interposition of the corporation was to maintain the pretense that the business was being continued by other person. Therefore, in such a case it can be said that there is no doubt on the basis of the present facts that the company formed by Chu's wife was created for the purpose of acting as a channel through which Chu was going to carry on his business that will compete with the business of Computer Pty Ltd. Although under the corporations law, it has been provided that a company has to be considered as a separate legal entity that is distinct from those who manage the affairs of the company, but in the present case, it can be said that it was one of the reasons behind the creation of the company by Chu's wife was the fear that Chu may be held responsible for the breach of the covenant and with the help of the formation of this company, he may be able to avoid liability if he acted through the company. On these grounds, it can be said that this company has been formed merely as a device or a stratagem for the purpose of acting as a mask to effectively carry on the business of Chu. In the present case also, Computers Pty Ltd is required to establish in the court that the new company, Systems Pty Ltd had been formed only with a view to evade the application of the restrictive covenant present in the employment contract of Chu according to which he cannot compete with Computers Pty Ltd for a period of two years in New South Wales. Hence the court may decide that the corporate veil should be lifted in this case and the restrictive covenant in the employment contract of Chu needs to be enforced against the company created by Chus wife, Systems Pty Ltd. At the same time, as Computers had created a subsidiary company and the benefit of the restrictive covenant can also be provided to this company. References C Kidd, (1985) Partial Performance o Lump Sum Contracts: Proposals for Reform, 59 Australian Law Journal 96 Daniel Khoury, Yvonne Yamouni, 2010, Understanding Contract Law, 8th Edition, LexisNexis Butterworths Jane Swanston, (1981) Discharge of Contracts for Breach, 13(1) Melbourne University Law Review 69 M Dockray, (2001) Cutter v Powell: A Trip Outside the Text, 117Law Quarterly Review664; P Clarke, J. Clarke, 2016, Contract Law, Commentaries, Cases and Perspectives, 3rd Edition, Oxford University Press